In the “Eat with your eyes ara” social media is a key information source for foodies and other people who want to be on the forefront of today’s trends. This has created a market for colorful food and drink that can “go viral.” Visual-focused media has made appearance all the more important for food and drink. Color is one of the easiest ways that food and drink can attract consumers’ attention online.
Natural food colors can help to create social media-friendly food and drink that are photogenic and sought after by younger consumers. Social media sites like Instagram and Pinterest often feature pictures of unique, bizarre and visual food and drink – attributes that natural colors can help to deliver.
Recipes, photos and videos of food and drink are focal points for social media posts and online content:
|recipes and dining ideas are on Pinterest
|Instagram posts used the hashtag #food as of mid-June 2019
|people were subscribed to BuzzFeed’s Tasty YouTube channel as of mid-June 2019
The “Eat and Tweet” trend even created a market for apps like: FoodSpotting, Burpple, EyeEm, Hipstamatic Foodie SnapPak, and SnapDish—are apps specifically dedicated to the logging and sharing of food.
Social media marketing is still unchartered territory for many food and beverage brands. The use of bright or unexpected colors is common in confectionery, desserts, baked goods, snacks and beverages. More categories, especially savory food such as sauces, condiments and side dishes, can use natural colors to attract consumers’ attention online.